Shannon Terry

Vice President, Marketing
EMCOR Building Services

Value Delivered

Shannon is responsible for setting and driving the strategic and tactical execution of campaigns, communications, and marketing initiatives that cultivate brand equity, build market share, and support the organization’s goals and objectives. Shannon is also instrumental in transitioning newly acquired companies into EMCOR’s branding and messaging platforms.

Expertise

Shannon has over 20 years of experience in marketing strategy, branding, program execution, results tracking, and project and relationship management. She joined EMCOR Facilities Services (EFS) in 2001, where she served initially as marketing manager and then as marketing director. She transitioned to her current role in 2009. As the facilities and building services business expanded and grew to over $2 billion in total revenue, Shannon’s responsibilities grew to direct and support the marketing efforts for the division, which includes 29 individual brands.

Prior to joining EMCOR, Shannon held marketing positions at Marc Global Services, a division of TRW, CAIS Internet, and CoStar Group, where she honed her project management, event planning, and strategic marketing skills. Shannon specializes in conceptualizing and executing integrated marketing plans that produce results through increased market share and brand recognition.

As an active contributor in the facilities and real estate industry, Shannon is a member of the following organizations: International Facilities Management Association (IFMA), CoreNet Global, the Building Owners and Managers Association (BOMA) and the Professional Retail Store Maintenance Association (PRSM).

Shannon received a Bachelor of Arts in Communications from the University of Maryland at College Park. She has also completed the Executive Leadership Development program at Babson College in Wellesley, MA and the Thayer Leadership Institute Program at the United States Military Academy in West Point, NY.

The Personal Side

Shannon spends her time outside of work with her friends and family and enjoys traveling extensively, outdoor activities, and is an avid golf fan and follower of Maryland’s college and professional sports teams.